Well-designed quantitative studies can provide strategic information about the competitive marketplace. At Rincon & Associates LLC, careful and expert attention is devoted to all aspects of a quantitative study, including the sample design, questionnaire design, field interviewing, data preparation and analysis, and presentation of the study findings. More importantly, we will ensure that the methodology minimizes common sources of bias that tend to under-estimate or over-estimate statistical indicators for diverse racial/ethnic groups, such as sampling biases, biases in the interviewing instruments, interviewer bias, and analytic biases that result from the incorrect use of sampling weights. Some common applications for survey research studies that we have conducted follow:
- Awareness and usage
- Corporate imagery
- Customer satisfaction
- Market segmentation
- Market feasibility
- Site location analysis
- Audience profiles
- Campaign evaluations
- Advertising effectiveness
- Litigation surveys
The following information describes our capabilities for designing and executing quantitative studies.
Sampling Support
- Sample design customized to study objectives
- Utilize client-provided lists or professional sampling shops like STS or SSI
- Random digit dialed (RDD), listed and hybrid procedures used to select random samples
- Studies include sample disposition reports
- Sampling statistician for complex sampling designs and weighting
Questionnaire Design
- Design questionnaires to the exact client specifications
- Translate questionnaires
- Ensure cultural and linguistic relevance of survey instruments
Data Collection Services
- We utilize a network of field services to conduct telephone interviews in multiple languages, while online surveys are conducted using our online interviewing platform
Data Processing and Analysis
- Data entry
- Consistency checks, error checking
- Coding open-ended questions
- Translation of verbatim responses into English
- Mathematical weights applied when appropriate
- Stub and banner tabulations
- Multivariate analyses
Reports
- Interpretive, analytic reports
- Includes color charts
- Detailed methodology
- Recommendations for marketing strategy
- Presentation of findings to client using PowerPoint