DFW: A Unique Market

In 2009, the Dallas/Ft. Worth metro area was home to 1.8 million Latinos, 315,828 Asians, and 899,720 African Americans — an excellent market to test your multicultural campaigns.  Dallas/Ft. Worth includes many shopping destinations, great transportation and hotels, numerous chambers of commerce, and a diverse media community that is capable of reaching your target audience in multiple languages.

To enhance your understanding of selected multicultural segments in Dallas/Ft. Worth, you are encouraged to click on the links below to obtain an understanding of the Latino and Asian communities that reside in this metro.  A similar presentation for African Americans will be provided in the near future.