Following are various news articles that have included research that Rincón & Associates, LLC has conducted or our perspectives on multicultural topics. Send us a request by email for a copy of any of these articles.
January 29, 2013 – Beware: Univision aims to be one-stop shop for marketers. Advertising Age
July 31, 2012 – Want to fix the diversity problem? Start with colleges. Advertising Age
July 16, 2012 – Campaign strategists misfire on reaching Latino voters. HispanicAd.com
June 9, 2012 – Entrepreneurship and Latina Business Ownership in Dallas, TX. Latina Style Magazine
June 8, 2012 – Univision in English? Finally it Gets in Step with the Hispanic Market. Advertising Age
April 10, 2012 – Arbitron case shows you can’t trust multicultural-audience ratings. Advertising Age
January 7, 2012 – La Superior stores in Fort Worth thriving in crowded field of Hispanic grocers. Ft. Worth Star Telegram
August 4, 2011 – Walmart targets mid-point of ethnicity scale. Hispanic Retail 360
August 4, 2011 – Serving Latinos the Walmart way. Hispanic Retail 360
July 26, 2011 – Hispanic market presents challenges, opportunities for retailers, developers. Real Estate Law and Industry Report
July 4, 2011 – Education, opportunities draw Asians to Dallas-Fort Worth. DallasNews.com
February 18, 2011 – Rising young Hispanics in Texas poised to pick up aging tab. Bloomberg.com
February 17, 2011 – Stirring the melting pot in DFW and Texas. Ft. Worth Star Telegram
July 21, 2009 – Asian Growth is Hot in Dallas/Fort Worth. AsianWeek.com
October 9, 2008 – Arbitron: take some lessons from the Nielsen controversy. National Institute for Latino Policy.
April 15, 2008 – The New Hispanic Diner. Restaurants & Institutions
January 14, 2008 – Going beyond the numbers. Hispanic Market Weekly
August 8, 2007 – Wal-Mart conquers another big market. Ft. Worth Star Telegram
July-August 2007 – Hispanic buying power on the rise in Dallas-Ft. Worth. Dallas Business Journal
July 25, 2007 – Department store forced to pull controversial t-shirts. National Public Radio
July 23, 2007 – Macy’s says “No Mas” to Racial T-Shirt. (Page 1) (Page 2) Fox Television
July 23, 2007 – Macy’s says “No Mas” to Racial T-Shirt. Myfoxdfw.com
March 21, 2007 – Bolsillo hispano economía. AlDiaTx.com
November 19, 2006 – Agencies follow Hispanic market. Dallas Morning News
July 31, 2006 – Baylor, Texas Health top poll. Dallas Morning News
June 1, 2006 – Painting the face of Hispanic market. Marketing y Medios
February 15, 2006 – The power of next-generation Hispanics. Cuban American News – Havana Journal
January 16, 2006 – Hispanic/Latino economy growth means career complexity and opportunity. (Page 1) (Page 2) Monster.com
January 16, 2006 – Snickers deal set to sweeten Cultura billings. (Page 1) (Page 2) Dallas Business Journal
January 2006 – Edward T. Rincón. Marketing y Medios
January 2006 – Barrio style on the web. Internet Retailer.com
December 4, 2005 – Demand for Hispanic MBAs is Caliente. Business Week On-Line
October 1, 2005 – The hunt for Hispanic executives heats up. Marketing y Medios
June 17, 2005 – Cowtown tapping into vaquero roots. Dallas Morning News
March 14, 2005 – Career preparation en español. Miami Herald
February 25, 2005 – Improved measurement for Hispanic and multicultural audiences. MediaPost.com
February 25, 2005 – Commentary: Improved measurement for Hispanic and multicultural audiences. HispanicBusiness.com
February 25, 2005 – DCVB in new global tourism push. Dallas Business Journal
January 10, 2005 – Thinking biculturally is key to service. Ft. Worth Star Telegram
2005 – Interest Growing in Local Hispanic Bank. HispanicBankMarketing.com
December 10, 2004 – Toy makers discover Latinos. Houston Chronicle
December 9, 2004 – SMU offers innovative Hispanic Marketing course. Market Wire
October 11, 2004 – THR Debuts New Spanish Web Site Content. Texas Health Resources Web Site
October 8, 2004 – Reflejos Gets a New Look. HispanicBusiness.com
August 25, 2004 – Fiesta Mart grocery chain to be sold. Dallas Business Journal
August 23, 2004 – First Ring Suburbs Symposium. Greater Dallas Planning Council
July 7, 2004 – Nielsen rolls meters, refutes study. BroadcastingCable.com
July 7, 2004 – Nielsen to Run L.A. LPM and Meter/Diaries in Tandem. ADWEEK
June 14, 2004 – CAB: We Don’t Oppose Nielsen ‘LPM’ Launch. Multichannel News
June 14, 2004 – Interest growing in local Hispanic bank, Group ponders 2005 opening. Dallas Business Journal
May 26, 2004 – NGLC Media, Marketing & Entertainment Conference. Hispanic PR Wire
May 11, 2004 – People meter draws in protesters. Hollywood Reporter
May 10, 2004 – Study: New Nielsen rating system may undercut minority viewers. NBC 4 TV Web Site
February 13, 2004 – Challenges to Nielsen ratings of Latino television viewing. FocusOnDiversity.com
February 6, 2004 – Study: Nielsen ratings slight Hispanics. Dallas Morning News
February 5, 2004 – NLMC: Nielsen undercounts Hispanics. BroadcastingCable.com
January 30, 2004 – New Study Reveals Disparities Between U.S. and Foreign-Born Latinos in Dallas/Ft. Worth. HispanicBusiness.com
2004 – Ya pueden decir que son estadounidenses. DiarioRumbo.com
November 20, 2002 – Blockbuster to convert 1,000 stores to Hispanic theme. Reno Gazette Journal
January 25, 2001 – Redefining the melting pot. National Public Radio
July 28, 2000 – More Than 5.8 Million Latinos Planning to Vote in Presidential Election. La Prensa San Diego
May 4, 2000 – Neon signs point the way inside Laredo bank. Corpus Christi Caller Times
September 23, 1996 – Too important to ignore: Bankers tailoring services to win Hispanic accounts. Dallas Morning News
August 24, 1996 – Telmex to seek U.S. presence. Dallas Morning News
July 1996 – Hispanics have higher brand preferences than general population. Minority Markets Alert
May 27, 1996 – Research finds wide range of Hispanic consumers. Dallas Morning News
May 1996 – Health study of ethnically-diverse groups announced. Dallas-Ft. Worth Medical News
October 2, 1995 – Putting accent on hot market. Dallas Morning News
September 1995 – Edward Rincon: Portrait of a People. Mexico Business
August 30, 1995 – Hispanic Buying Power Lures Texas Marketers. Wall Street Journal
August 1995 – In Mexico City cash is king. American Demographics
July 24, 1995 – Study cities Hispanics/ brand loyalty. Drug Store News
June 26, 1995 – Seeking a daily voice. Houston Chronicle
May 26, 1995 – Tortilla market down pat. Dallas Morning News
May 22, 1995 – 62% of Hispanics planning summer trips, survey finds. Dallas Morning News
May 1995 – Study segments Mexican consumers. Market: Latin America
April 10, 1995 – Reaching diverse ears. Houston Chronicle
April 5, 1995 – Hispanics turn to Channel 45 for their news, survey shows. Houston Chronicle
March 19, 1995 – Latin American ad agencies finding plenty of revenue south of the border. Dallas Morning News
January 25, 1995 – Stations Change Tune to Woo Hispanics. Wall Street Journal
January 18, 1995 – The tastes of Mexico. Dallas Morning News
November 30, 1994 – Development corporation commissions studies of southern Dallas trade areas. Dallas Weekly
November 18, 1994 – Study finds S. Dallas ripe for retailers. Dallas Morning News
September 18, 1994 – Hola, pardners. Dallas Morning News
July 29, 1994 – Survey shows rise in Hispanic Catholics. Texas Catholic
July 16, 1994 – Banking on opportunity. Dallas Morning News
May 5, 1994 – Dallasites don’t feel safe, survey finds. Dallas Morning News
May 1994 – At Minyard ‘Big D’ stands for diversity. Supermarket Business
February 2, 1994 – Matter of interpretation. Dallas Morning News
September 13, 1993 – Researcher says merchants blind to Hispanic market. Ft. Worth Star Telegram
August 19, 1993 – Grocery survey finds Hispanics not well served. Dallas Morning News
April 9, 1993 – Poll finds support for rail. Dallas Morning News
January 3, 1993 – Local pundits have warm feeling about ’93. Dallas Morning News
November 17, 1992 – Marketers adjust to ethnic trends. Dallas Morning News
October 3, 1992 – Buying into the Hispanic market. Dallas Morning News
June 22, 1992 – Targeting Hispanic consumers. Dallas Morning News
June 15, 1992 – Spanish-language media on rise. Dallas Morning News
May 29, 1992 – After shake-ups, what about programs? Miami Review
May 8, 1992 – Grocer targets Oak Cliff. Dallas Business Journal
March 20, 1992 – Kroger stores go more ethnic. Dallas Morning News
November 17, 1991 – Hispanic vote called big factor in Bartlett win. Dallas Morning News
November 2, 1991 – See, hear, read her. Dallas Morning News
September 23, 1991 – The overlooked Hispanic shopper. Dallas Morning News
September 1, 1991 – A blitz for minority advertisers. Dallas Morning News
June 30, 1991 – Poll: Bartlett leads mayor race. Dallas Times Herald
June 30, 1991 – Holmes supporters dispute News poll. Dallas Morning News
May 2, 1991 – Hispanic community is a major force in the country. Dallas Morning News
February 28, 1991 – Unequal rules. Dallas Observer
November 11, 1990 – Turning in the Hispanic market. Dallas Morning News
October 8, 1990 – D-FW shoppers: New attitudes. Advertising Age
September 16, 1990 – Hispanic celebration. Dallas Times Herald
May 22, 1990 – Finding the target. Dallas Morning News
May 2, 1990 – 12-1 plan would mean cloudy future for some on council. Dallas Morning News
March 20, 1990 – Signs of conflict. Dallas Morning News
November 19, 1989 – A rising voice. Dallas Morning News
September 12, 1989 – Diluted clout. Dallas Morning News
August 23, 1989 – Hispanic vote crucial to 10-4-1 court battle. Dallas Times Herald
May 1, 1989 – Hispanics seek clout in Dallas. Dallas Times Herald
March 16, 1989 – Saludo a las familias Hispanas propietarias de negocios locales. El Sol de Texas
February 1989 – Who reads Hispanic? Hispanic Magazine
September 7, 1988 – Hispanic population exploding. Dallas Times Herald
August 19, 1988 – Area to have 2 non-cable Spanish TV stations. Dallas Morning News
August 9, 1988 – New station begins airing Spanish-language programs. Dallas Morning News
June 27, 1988 – Marketing to Hispanics. Advertising Age
June 1988 – D-FW area growing fast, report says. Dallas Times Herald
May 19, 1988 – El Sol de Texas, el mas leido por hispanos del Metroplex. El Sol de Texas
May 9, 1988 – Hispanic poll shows D/FW media habits. ADWEEK
May 8, 1988 – Survey illuminates preferences of area Hispanics. Dallas Morning News
February 7, 1988 – Hispanics held back, study says. Dallas Times Herald