Dr. Edward T. Rincón, President, has primary responsibility for research design and statistical analysis. He is a research psychologist with a B.S. in Psychology from Southern Methodist University and an M.A. and Ph.D. in Quantitative Methods from The University of Texas at Austin. He has 33 years of experience working in research organizations, and has conducted numerous studies of general population and multicultural consumers in major U.S. markets. Dr. Rincón has provided expert witness testimony on various issues and addressed key topics on radio, television, newspapers and various public forums. Dr. Rincón has taught Mass Communications Research at The University of North Texas – Denton; Statistics, Hispanic Marketing, Survey Research Methods, and Methods of Research in Public Relations at Southern Methodist University; and Survey Analysis at The University of Texas at Dallas. Dr. Rincon is current an Associate with the SMU Tower Center for Political Studies.