We appreciate your taking a few minutes to visit our web site today, and would like to share five important reasons that you should consider Rincon & Associates LLC as your partner for multicultural research.
Experience: We are not new to the multicultural research industry and bring 40 years of experience in conducting studies for a broad variety of clientele. Just check out our “Experience” section to see the many companies that have trusted us with their multicultural research needs.
The Right Credentials: Dr. Rincón has earned advanced degrees in quantitative areas and taught university coursework in statistics, marketing research, survey research methods and multicultural research methods.
Recognition: As a review of our presentations, newsroom and publications sections will show, many trade journals and industry publications have quoted our research or perspectives on multicultural trends, while we have also made presentations to a variety of advertising, marketing and research organizations.
Innovation: We have developed a unique multicultural survey response system called SERENITY; a Test of Latino Culture that measures knowledge of U.S. Latinos; and a Multicultural Interest Test that measures knowledge and perceptions of African Americans, Latinos and Asians. These productivity tools were designed to facilitate the design and execution of studies that are targeted to multicultural populations and identify multicultural talent for organizations that market services or products to these consumer segments.
Ownership: Dr. Rincón is the owner of the company and manages projects from Dallas, Texas. We are also certified as a minority-owned and small business enterprise, a definite asset for studies that are funded by government agencies.
We are also proud of the following key accomplishments in the multicultural industry:
- Conducted a pioneering study of multicultural automotive consumers in the U.S. (2007).
- Conducted the first multicultural consumer study in Dallas/Ft. Worth (2008)
- Introduced the first Hispanic marketing course at the SMU Cox School of Business (2006)
- Published the book The Culture of Research to guide research practices directed at multicultural populations in the U.S. (2020)
Again, thanks for taking the time to review our website today, and we look forward to the opportunity of addressing your multicultural research needs.
Edward T. Rincón, Ph.D.
President