Author Archives: Ed

Dallas/Ft. Worth Multicultural Trendline Study 2008

A scientific sample of 300 white, 600 Hispanic, 300 African American, and 300 Asian adults were interviewed by telephone beginning June 1, 2008. The interviews were conducted in five languages: English, Spanish, Chinese, Korean and Vietnamese. The study included a broad range of key information about multicultural consumers, including demographics, socioeconomics, media usage, language behavior, shopping preferences, and selected attitudes/lifestyles. The geographic focus was the Dallas/Ft. Worth CSA (Consolidated Metropolitan Statistical Area), a nine-county area which includes Dallas, Denton, Collin, Ellis, Kaufman, Rockwall, Tarrant, Johnson, and Parker counties.

Click here for more detailed information on the Dallas/Ft. Worth Multicultural Trendline Study 2010.

Nonprofits

Fourth Partner Foundation, General Baptist Convention of Texas, Catholic Diocese of Dallas, Gaston Oaks Baptist Church, and National Latino Media Coalition.

Education

UNT Center for Spanish-Language Media, Eastfield College, Tyler Junior College, Dallas County Community College, UT Arlington/SMU Immigrant Poll, Dallas ISD, and Educational Testing Service.

Retail

SUPERVALU, The Sherwin-Williams Company, Pizza Hut, Minyard Food Stores, H.E. Butt Grocery Company, Mission Tortillas, Fiesta Mart, FAMSA of Mexico, Hollywood Video, Scotts Lawncare Products, Tosco/Circle K Marketing, Juana Gallo Restaurants, Albertsons, and Quintanilla Furniture.

Government

State Energy Conservation Office, Dallas Water Utilities, Texas Higher Education Coordinating Board, State of Texas Health & Human Services Department, City of Dallas, and North Carolina Library Association.