Author Archives: Ed

Dr. Edward T. Rincón, President, has primary responsibility for research design and statistical analysis. He is a research psychologist with a B.S. in Psychology from Southern Methodist University; and an M.A. in School Psychology and Ph.D. in Psychological Quantitative Methods from The University of Texas at Austin. He also received a Master’s Certificate in Geographic Information Systems from The University of Texas at Dallas. He has 45 years of experience working in the research industry organizations, and has conducted numerous studies of general population and multicultural consumers in major U.S. markets. Dr. Rincón has taught Mass Communications Research at The University of North Texas – Denton; Statistics, Hispanic Marketing, Survey Research Methods, and Methods of Research in Public Relations at Southern Methodist University;  Survey Analysis at The University of Texas at Dallas; and currently teaches a summer course on Multicultural Research Methods at The University of Texas at Arlington School of Business. Dr. Rincon is an Associate with the SMU Tower Center for Political Studies and a member of the American Association for Public Opinion Research (AAPOR) and Qualitative Research Consultants Association (QRCA).

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