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Research Products |
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Dallas/Ft.
Worth Latino Trendline Study
2010
A
scientific sample of 500 Latino
adults were interviewed by telephone
during October 2010. The study
included a broad range of key
information about Latino consumers,
including demographics, socioeconomics,
media usage, language usage,
shopping preferences, attitudes
and lifestyles, health-related
behavior, corporate social responsibility,
and perceptions of leadership.
The geographic focus of the
study was the Dallas/Ft. Worth
MSA (metropolitan statistical
area) Cost: $4,500. Click
here for more detailed information.
Health
Watch 2009
A
scientific sample of 1200 consumers
(300 Whites, 300 Hispanics,
300 African-Americans, 300 Asians)
are interviewed by telephone.
The geographic focus was the
Dallas/Ft. Worth/Arlington MSA.
The study collects information
on awareness and usage of medical
facilities, Medicare and Medicaid
participation, insurance coverage,
barriers to healthcare utilization,
sources of healthcare information,
and attitudes towards health-related
issues. Cost: $8,500.
Click
here for more details about
the 2009 study.
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Dallas/Ft.
Worth Multicultural Trendline
Study 2008
A
scientific sample of 300
white, 300 Hispanic, 300
African American, and
300 Asian adults were
interviewed by telephone
beginning June 1, 2008.
The interviews were conducted
in five languages: English,
Spanish, Chinese, Korean
and Vietnamese. The study
included a broad range
of key information about
multicultural consumers,
including demographics,
socioeconomics, media
usage, language behavior,
shopping preferences,
and selected attitudes/lifestyles.
The geographic focus was
the Dallas/Ft. Worth CSA
(Consolidated Metropolitan
Statistical Area), a nine-county
area which includes Dallas,
Denton, Collin, Ellis,
Kaufman, Rockwall, Tarrant,
Johnson, and Parker counties.
Cost: $7,500. Click
here for more
detailed information on
the Dallas/Ft. Worth Multicultural
Trendline Study 2010.
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