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Research
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Dallas/Ft.
Worth Multicultural Trendline
Study 2008
A
scientific sample of 600 Hispanic,
400 African-American, and 400
Asian adults will be interviewed
by telephone beginning June
16, 2008. The study includes
a range of key information about
multicultural consumers, including
demographics, socioeconomics,
media usage, language behavior,
shopping preferences, and selected
attitudes/lifestyles. The geographic
focus is the Dallas/Ft. Worth
CSA (Consolidated Metropolitan
Statistical Area), a nine-county
area which includes Dallas,
Denton, Collin, Ellis, Kaufman,
Rockwall, Tarrant, Johnson,
and Parker counties. Cost:
$7,500.
Click
here for more detailed information
on the DFW Multicultural Trendline
Study 2008.
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Dallas/Ft.
Worth Latino Trendline
2007
A
scientific sample of 600
Hispanic adults are interviewed
by telephone each year
during the Spring. The
study includes similar
information as the Hispanic
Consumer Survey above,
but also includes various
quality of life topics.
The geographic focus is
the Dallas/Ft. Worth CMSA
(Consolidated Metropolitan
Statistical Area), a nine-county
area which includes Dallas,
Denton, Collin, Ellis,
Kaufman, Rockwall, Tarrant,
Johnson, and Parker counties.
Cost: $3,000.
Click
here
for more detailed
information on the DFW
Latino Trendline 2007
study.
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Dallas/Ft.
Worth Hispanic Consumer
Survey (1989-2001)
A
scientific sample of 600
Hispanic adults were interviewed
by telephone each year
during the Spring. The
study included information
on demographic and socioeconomic
characteristics, media
behavior, shopping behavior,
psychographic/lifestyle
characteristics, and brand
preferences on a variety
of products.The geographic
focus was the Dallas/Ft.
Worth CMSA (Consolidated
Metropolitan Statistical
Area), a nine-county area
which includes Dallas,
Denton, Collin, Ellis,
Kaufman, Rockwall, Tarrant,
Johnson, and Parker counties.
Cost: $2,000.
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HealthWatch
(2006)
A
scientific sample of 918
consumers (300 Whites, 300
Hispanics, 300 African-Americans,
18 Others) are interviewed
by telephone. The geographic
focus was the Dallas/Ft.
Worth/Arlington MSA. The
study collects information
on awareness and usage of
medical facilities, Medicare
and Medicaid participation,
insurance coverage, barriers
to healthcare utilization,
sources of healthcare information,
and attitudes towards health-related
issues. Cost for the
2006 Study is $3,000. The
2006 Health Watch study
is available for purchase.
Click
here for more details
about the 2006 study. |
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