Well-designed quantitative studies can provide strategic information about the competitive marketplace. At Rincon & Associates, careful and expert attention is devoted to all aspects of a quantitative study, incuding the sample design, questionnaire design, field interviewing, data preparation and analysis, and presentation of the study findings. More importantly, we will ensure that the methodology minimizes common sources of bias that tend to under-estimate or over-estimate statistical indicators for racial/ethnic groups, such as sampling biases, biases in the interviewing instruments, interviewer bias, and analytic biases that result from the incorrect use of sampling weights. Some common applications for survey research studies that we have conducted follow:

• Awareness and usage
• Corporate imagery
• Customer satisfaction
• Market segmentation
• Market feasibility
• Site location analysis
• Audience profiles
• Campaign evaluations
• Advertising effectiveness

The following information describes our current capability for designing and executing quantitative studies. All survey work is conducted completely in-house and never out-sourced to other firms.

Sampling Support Sample design customized to study objectives Utilize client-provided lists or professional sampling shops like STS or SSI Random digit dialed (RDD), listed and hybrid procedures used to select random samples Studies include sample disposition reports

Questionnaire Design Design questionnaires to the exact client specifications Translate questionnaires and evaluate comparability with English version Pilot test questionnaire to identify problems prior to field work Program questionnaire into our web-based CATI system Support is available in 5 languages: English, Spanish, Chinese, Korean and Vietnamese

Data Collection Services 30-station web-based CATI system networked on Microsoft Server 100% editing during interviewing shift Listed and RDD samples Spanish and Asian-surnamed samples Interviewing in English, Spanish, Chinese, Vietnamese, and Korean languages Developed the Multi-Modal Method which ensures complete penetration of sampled households using three methods of data collection in five languages.

Data Processing and Analysis Data entry Consistency checks, error checking Coding open-ended questions Translation of verbatims into English Mathematical weights applied when appropriate Stub and banner tabulations Multivariate analyses such as discriminant analysis, cluster analysis, factor analysis and other procedures

Reports Interpretive, analytic reports Includes color charts Detailed methodology Recommendations for marketing strategy Presentation of findings to client using Power Point For examples of written reports, click here.