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Staff
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Dr.
Edward T. Rincón, President, has primary
responsibility for research design
and statistical analysis. He is
a research psychologist with a
B.S. in Psychology from Southern
Methodist University and an M.A.
and Ph.D. in Quantitative Methods
from The University of Texas at
Austin. He has 28 years of experience
working in research organizations,
and has conducted numerous studies
of general population and ethnic
consumers in major U.S. markets.
Dr. Rincón has provided
expert witness testimony on various
issues and addressed key topics
on radio, television, newspapers
and various public forums. Dr.
Rincón has taught coursework
on Methods of Research in Public
Relations and Survey Research
Methods. Since 2004, he has also
taught a class on Hispanic Marketing
in the MBA program at the SMU
Cox School of Business. Starting
Spring of 2008, he begins teaching
a course on Research with Hispanic
Populations in the Psychology
graduate department at SMU. |
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Lupita
C. Rincón, Vice-President,
has primary responsibility for
account management and operations.
During her 25 years with Rincón
& Associates, Ms. Rincón
has accumulated significant expertise
in assuring that all operational
aspects of the research projects
are conducted with the highest
standards. Once a project begins,
Ms. Rincón ensures that
all departments are coordinated
and on-schedule, including the
focus group unit, telephone interviewing
center, and data processing area.
Ms. Rincón also manages
all accounts and related financial
matters to ensure the congruence
between services rendered and
billed. Her 20 years of corporate
experience in information technology
and personnel training is a significant
factor in assuring the overall
integrity of the research process. |
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Telephone
Center and Field Supervisors: Our supervisors
are bilingual and have many
years of
experience monitoring research
studies according to client
specifications. Supervisors
closely monitor
the interviewers, manage the
distribution of random samples,
and oversee the coding and editing
process.
Interviewing
Staff: All interviewers at Rincón & Associates
are bilingual (English and Spanish),
while a selected group of interviewers
are trained to conduct interviews
in such Asian languages as Chinese,
Korean, and Vietnamese. All interviewers
are required to take both general
and project specific training
classes. Interviewers are trained
to conduct different types of
interviews, including at-home,
store intercepts,
in-depth, and telephone surveys.
Professional
Associates: Depending upon the project needs, Rincón
& Associates will ensure
that the
best talent is available to
facilitate the successful completion
of a project. Our cadre of professional
associates includes moderators
who are Hispanic, African-American
or Asian, and translators proficient
in Spanish,
Chinese, Korean, Japanese, and
other languages.
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