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We
appreciate your interest in
the Marketing to Hispanic Consumers
seminar. This 4-hour seminar
provides participants an overview
of the basic marketing principles
involved in selling products
or services to Hispanic consumers.
Whether you are an employee
of an organization that serves
Hispanic consumers, or a business
owner that plans to offer a
product or service to Hispanics,
the seminar will get you started
on the right track and help
you avoid some of the most common
mistakes in marketing to Hispanic
consumers.
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The
seminar leader is Dr. Edward
T. Rincón, president
of Rincón & Associates
in Dallas, Texas and a faculty
member at SMU where he has
taught a course on Hispanic
Marketing, and will begin
a new course on Research
with Hispanic Populations.
For the past 30 years, Dr.
Rincón has evaluated
multicultural marketing
campaigns for many of the
nation's largest companies.
His research studies are
frequently cited in the
news media, and he regularly
presents to many industry
organizations on Hispanic
marketing issues. Dr. Rincón
has also taught college-level
courses on survey research
methods and focus group
techniques. |
Participants will learn to:
- Identify the major components
of the marketing process
- Evaluate market opportunities
with Hispanic consumers
- Understand key language
and cultural nuances about
Hispanic consumers
- Distinguish facts from stereotypes
- Identify good and bad research
practices with Hispanic consumers
- Select the right media options
- Understand basic product
and pricing issues
- Avoid common mistakes in
advertising and public relations
- Create Hispanic-friendly
shopping environments
The seminar is conducted once
a month at our conference room
located on the first floor at
6500 Greenville Avenue, Dallas
TX 75206. Texas (click
here for map). The seminar
starts at 8:00 am and concludes
at noon. Each participant receives
a notebook that includes the
lesson units and exercises to
reinforce important concepts.
The individual seminar fee is
$300 or $250 for
two or more persons from the
same company. Currently enrolled
full-time college students can
register for a fee of $150
if enrollment is verifable.
Registration and payment require
two steps. First, register for
the seminar by clicking
here.
Secondly, after registration
you will be returned to this
page for payment options by
credit or bank card. Click on
the PAY PAL button below that
corresponds to the type of registration
you are choosing -- which takes
you to a secure web site that
processes online payments.
Individual Seminar Fee ($300 per person)
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