Rincon & Associates is a Texas-based research company that strives to improve the cultural intelligence of organizations that are competing in multicultural markets. Our clients include both private and public organizations who have discovered the need for measurement services that go beyond the traditional research methodologies. Following are some of the industries that we have supported, along with a sampling of our clientele.

Banking and Financial Services: Vision Prepaid, Comerica Bank, Bank One, Texas Credit Union League, Oregon Credit Union League, Bank One, Texaco Credit Union, Carrus Financial, Texas Guaranteed Student Loan Corporation, The Associates, Old American Insurance Services, Western Union, UBS Paine Webber, Consumer Credit Counseling Services, and Deloitte & Touche.

Manufacturing: Toyota Motor Sales, Gruma Corporation, Jardine Foods, Wright Brand Foods, Brown-Forman Beverages Worldwide, Mrs Bairds, Coca Cola USA, Pepsi-Cola USA, Dr Pepper/Cadbury North America, Conagra Foods, Frito-Lay, Centex Homes, DuPont External Affairs, Mary Kay Cosmetics, and Stroh's Brewery.

High Technology/Telecommunications: Texas Instruments, Verizon Information Services, SBC Communications, US West, and AT&T Wireless.

Transportation: DFW International Airport, American Airlines, Mexicana Airlines, PACE Transit (Chicago), and Dallas Area Rapid Transit.

Electronic and Print Media: Idearc Media, ABC, CBS, KERA Dallas, Hispanic Magazine, Dallas Morning News (Al Dia), WFAA-TV, Ft. Worth Star-Telegram (Diario La Estrella), El Sol de Texas, Paddock Publications (Reflejos), Atlanta Journal Constitution (Mundo Hispánico), and The Palm Beach Post (La Palma).

Health Care: UT Southwestern Medical School, Baylor Health Care System, Parkland Health & Hospital System, Children's Medical Center Dallas, Methodist Medical Center, Texas Health Resources, AmeriGroup Corporation, The Medicine Shoppe International, Kaiser-Permanente, ORC Macro (Center for Disease Control), and Key-Whitman Eye Center.

Political Behavior: Pete Sessions for Congress Campaign, Zan Holmes Mayoral Campaign, and Public Broadcasting Consortium Latino Poll 2000.

Entertainment: Dallas Zoo, Hispanic Book Club, Fiesta Texas, Texas Lottery, and Texas Historical Commission.

Advertising and Public Relations: Zahra Design Group, Market Vision, DDB Needham, Kolar Advertising, Dieste Harmel & Partners, Moroch & Associates, Levenson & Hill, Conill Advertising, Berry-Brown Advertising, David Ball & Columbato/Ad Americas, Siboney USA, WING Latino, Temerlin-McClain, Hill & Knowlton Advertising, EnviroMedia, Burson-Marstellar Public Relations, and Read-Poland Public Relations.

Legal: Godwin Gruber Law Firm, Texas Against Censorship, Lieberman Research Worldwide, Weinstein & Associates, Trial Psychology Institute, Bob Abbott - Attorney, Brad Lollar - Attorney, Scott Craig - Attorney, David Vereeke - Attorney, and Bishop Payne Williams & Werley LLP.

Government: Dallas Water Utilities, State of Texas, City of Dallas, and North Carolina Library Association.

Retail: SUPERVALU, The Sherwin-Williams Company, Pizza Hut, Mnyard Food Stores, H.E. Butt Grocery Company, Mission Tortillas, Fiesta Mart, FAMSA of Mexico, Hollywood Video, Scotts Lawncare Products, Tosco/Circle K Marketing, Juana Gallo Restaurants, Albertsons, and Quintanilla Furniture.

Education: UNT Center for Spanish-Language Media, Eastfield College, Tyler Junior College, Dallas County Community College, UT Arlington/SMU Immigrant Poll,and Educational Testing Service.

Non-Profits: Fourth Partner Foundation, General Baptist Convention of Texas, Catholic Diocese of Dallas, Gaston Oaks Baptist Church, and National Latino Media Coalition.