|
1
|
- Greater Dallas Hispanic Chamber of Commerce
|
|
2
|
- What is it? Latino Economic
Snapshot is an informational tool
that was developed to help Hispanic chambers of commerce take a more
proactive role in stimulating interest and investment in local Hispanic
firms and consumers. It provides trends on the growth of Hispanic firms
and consumers as well as their economic expenditures in the local
market.
- Why is it needed? As interest in
the Hispanic market continues to grow, local Hispanic chambers of
commerce are often the first point of contact for many companies – both
domestic and international -- who are searching for new business
opportunities. The opportunity to promote the local Hispanic market to
such companies, however, is sometimes lost because basic information
about the local Hispanic-owned firms and consumers is not readily
available on chamber web sites. Without basic information about the size
and growth of local Hispanic-owned firms and consumers, companies may
look elsewhere to launch a new marketing campaign, plan a conference,
setup a new branch or sponsor key Hispanic events.
- Who benefits? Aside from serving
as an educational tool, the statistical information included in the Latino
Economic Snapshot will likely help chambers of commerce by increasing
visitors to their web sites, improve interest in membership, stimulate local investment, and improve the
chamber’s visibility in the business community.
|
|
3
|
|
|
4
|
|
|
5
|
|
|
6
|
|
|
7
|
|
|
8
|
|
|
9
|
|
|
10
|
|
|
11
|
|
|
12
|
|
|
13
|
- This concludes the Latino Economic Snapshot for Dallas/Ft.Worth. To learn how a similar profile can be
developed for chambers of commerce in other geographic areas, please
contact us at your earliest convenience.
- If you are needing additional information on Hispanic-owned firms and
consumers, please continue to the next slide to learn how we can expand
your “cultural intelligence.”
|
|
14
|
- Dallas/Ft. Worth Latino Trendline Study: An annual consumer study of 600
Hispanic adults in the DFW metro area that covers a broad variety of
Hispanic consumer behavior, including media usage, shopping preferences,
linguistic and cultural issues, socioeconomic and demographic
characteristics, and other topics.
- Health Watch 2006 Study: Study of
DFW-area adults that focuses on the extent to which the healthcare
system in Dallas/Ft. Worth is meeting the needs of racially-diverse
groups. Topics include utilization of healthcare providers, barriers to
services, health-related attitudes and behaviors, sources of healthcare
information, and others. Includes
a large sample: 300 whites, 300 African-Americans, 300 Hispanics, and 18
others.
- Monthly Seminar on Marketing to Hispanic Consumers: This is a half-day seminar offered
each month by Rincon & Associates that helps marketers understand
some of the basic principles in marketing to Hispanic consumers.
- Strategic Market Consultation:
Support is also available for companies that need a second
opinion on a business plan, an independent audit of an existing
multicultural campaign, or strategic advice on multicultural investment
decisions.
|
|
15
|
|
|
16
|
- Projections of the Population of Texas and Counties in Texas by Age, Sex
and Race/Ethnicity for 2000-2040. Texas State Data Center, October
2006, http://txsdc.utsa.edu.
- Dallas/Ft. Worth Latino Trendline 2000, 2005, Rincon & Associates.
- Selig Center for Economic Growth, 2005. Estimate of aggregate purchasing
power for DFW Hispanics derived by Rincon & Associates from this
report.
- 1987 to 2002, Economic Census, Survey of Minority-Owned Business
Enterprises: Hispanic, U.S. Department of Commerce, Economics and
Statistics Administration, Bureau of the Census.
|
Notes
