A scientific sample of 300 white, 600 Hispanic, 300 African American, and 300 Asian adults were interviewed by telephone beginning June 1, 2008. The interviews were conducted in five languages: English, Spanish, Chinese, Korean and Vietnamese. The study included a broad range of key information about multicultural consumers, including demographics, socioeconomics, media usage, language behavior, shopping preferences, and selected attitudes/lifestyles. The geographic focus was the Dallas/Ft. Worth CSA (Consolidated Metropolitan Statistical Area), a nine-county area which includes Dallas, Denton, Collin, Ellis, Kaufman, Rockwall, Tarrant, Johnson, and Parker counties.
Cost: $7,500. Click here for more detailed information on the Dallas/Ft. Worth Multicultural Trendline Study 2010.