6 things you should know about research with multicultural audiences.

Technical & marketing skills for staff development.

An iPhone app 7 Serenity™ Multicultural survey response system

Learn about Latinos, Asians and African Americans in DFW.

We appreciate your taking a few minutes to visit our web site today, and would like to share five important reasons that you should consider Rincon & Associates as your partner for multicultural research.

Reason #1 — Experience: We are not new to the multicultural research industry and bring 30 years of experience in conducting studies for a broad variety of clientele. Just check out our “Experience” section to see the many companies that have trusted us with their multicultural research needs.

Reason #2 — The Right Credentials: We are professionals with advanced degrees in quantitative and qualitative research, statistics, and sampling theory and have taught university coursework in these areas. There is no need for comprises with Rincon & Associates.

Reasons #3 — Recognition: As a review of our presentations, newsroom and publications sections will show, many trade journals and industry publications have quoted our research or perspectives on multicultural trends, while we have also made presentations to a variety of advertising, marketing and research organizations.

Reason #4 — Innovation: We have developed special sampling techniques, a unique multi-modal multilingual method for data collection, and expertise in designing culturally and linguistically relevant questionnaires – all with the goal of improving response rates and ensuring the collection of valid data from multicultural populations.

Reason #5: Owned and operated in the U.S. by multicultural experts: We own and operate our own research facility in Dallas, Texas, which is equipped with a state-of-the-art interviewing center, and staffed by multicultural and multilingual staff. None of the studies that we conduct for our clients is ever out-sourced to a research provider in another country, which can comprise data security and validity. We are also certified as a minority-owned firm, a definite asset for studies that are funded by government agencies.

We are also proud of the following key accomplishments in the multicultural industry:

• Conducted the first multicultural automotive study for one of the largest automotive manufacturers in the U.S. (2007)
• Conducted the first multicultural consumer study in Dallas/Ft. Worth (2008)
• Conducted the first study of U.S. Hispanic audiences that challenged the Nielsen’s Hispanic television ratings (2004) and received extensive national news coverage
• Introduced the first Hispanic marketing course at the SMU Cox School of Business (2006)
• Developed the Multi-Modal, Multilingual Method © for evaluating multicultural consumers using three data collection methods and multiple languages.
• Introduced the first iPhone app that delivers current Census data to users in a simplified format (2010)

Again, thanks for taking the time to review our web site today, and we look forward to the opportunity of addressing your multicultural research needs in the near future.

Edward T. Rincón, Ph.D.
President