It’s Time to Re-Evaluate Your Marketing Strategy:   Like many legal professionals in Dallas County, your firm undoubtedly has a formula for success or “secret sauce” that keeps your business competitive, including such tactics as paid advertising, a web site, social media, sponsorship of community events, networking at social events, and other strategies.  Recent trends, however, suggest that your “secret sauce” may be losing some of its effectiveness in the near future.  Consider the following:

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A scientific sample of 500 Latino adults were interviewed by telephone during October 2010. The study included a broad range of key information about Latino consumers, including demographics, socioeconomics, media usage, language usage, shopping preferences, attitudes and lifestyles, health-related behavior, corporate social responsibility, and perceptions of leadership. The geographic focus of the study was the Dallas/Ft. Worth MSA (metropolitan statistical area)

Cost: $4,500. Click here for more detailed information.

A scientific sample of 1200 consumers (300 Whites, 300 Hispanics, 300 African-Americans, 300 Asians) are interviewed by telephone. The geographic focus was the Dallas/Ft. Worth/Arlington MSA. The study collects information on awareness and usage of medical facilities, Medicare and Medicaid participation, insurance coverage, barriers to healthcare utilization, sources of healthcare information, and attitudes towards health-related issues.

Cost: $8,500. Click here for more details about the 2009 study.

A scientific sample of 300 white, 600 Hispanic, 300 African American, and 300 Asian adults were interviewed by telephone beginning June 1, 2008. The interviews were conducted in five languages: English, Spanish, Chinese, Korean and Vietnamese. The study included a broad range of key information about multicultural consumers, including demographics, socioeconomics, media usage, language behavior, shopping preferences, and selected attitudes/lifestyles. The geographic focus was the Dallas/Ft. Worth CSA (Consolidated Metropolitan Statistical Area), a nine-county area which includes Dallas, Denton, Collin, Ellis, Kaufman, Rockwall, Tarrant, Johnson, and Parker counties.

Cost: $7,500. Click here for more detailed information on the Dallas/Ft. Worth Multicultural Trendline Study 2010.