Legal Watch™ Dallas: The essential guide for Dallas attorneys

It’s Time to Re-Evaluate Your Marketing Strategy:   Like many legal professionals in Dallas County, your firm undoubtedly has a formula for success or “secret sauce” that keeps your business competitive, including such tactics as paid advertising, a web site, social media, sponsorship of community events, networking at social events, and other strategies.  Recent trends, however, suggest that your “secret sauce” may be losing some of its effectiveness in the near future.  Consider the following:

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Populus USA

Populus USA is an iPhone application designed by Rincón & Associates, LLC for users who need instant access to brief snapshots of the U.S. population based on race-ethnicity and income. Populus USA brings the power of the U.S. Census Bureau data to your fingertips by providing easy access to the most recent Census population estimates at five levels of geography for areas with a population of 65,000 or higher. Users will find Populus USA a valuable tool for understanding the race-ethnic makeup of the nation’s communities, especially when access to a computer is limited or when navigating the Census Bureau web site is challenging.

  1. All data is derived from the most credible source of U.S. population data – the U.S. Census Bureau – which conducts the American Community Survey every year.
  2. Since the ACS data is updated annually, our updates will ensure that you will also have the most recent U.S. population estimates available. The 2008 file is currently available on Populus USA, while the 2009 ACS will be added upon availability.
  3. Selected population and income data are provided for the total population and four race-ethnic groups: whites, African Americans, Asians, and Hispanics.
  4. The population and income profiles are available for five geographic levels: U.S., 51 states, 504 metropolitan/micropolitan areas, 802 counties, and 525 cities/places.
  5. A feature allows users to easily email the data tables for later review or printing.
  6. A user guide helps you understand the demographic terminology used in the tables.


Populus USA is available for purchase in the App Store for $4.99.

Populus USA is not a product of or affiliated with Populous Holdings, Inc.

Color Maps

Using demographic or statistical information provided by us or your own sources, we can design attractive color maps that vividly illustrate important relationships in high quality colors on paper sizes of 8-1/2″ x 11″ to large formats like 36″ x 72″ suitable for framing and display. Cost by quotation only.

U.S. Census Products

Customized reports of the U.S. population can be produced for various levels of geography, including block groups, census tracts, counties, MSA, ADI, state, and total U.S. The type of information available includes race, Hispanic origin, sex, age, ancestry, education, labor force participation, year of entry of foreign-born, number of households, household size, household income, household language, family composition, and numerous other items. Cost by quotation only

Demographic Reports

The most complete and reliable source of demographic information for the U.S. population continues to be the decennial census by the U.S. Census Bureau. Using information provided from each decennial census, Rincón & Associates can provide a quick response to your targeting needs for all racial/ethnic consumers. These products are available in a variety of formats, including ASCII , Exel and dBASE, printed reports, and color maps.

Dallas/Ft. Worth Latino Trendline Study 2010

A scientific sample of 500 Latino adults were interviewed by telephone during October 2010. The study included a broad range of key information about Latino consumers, including demographics, socioeconomics, media usage, language usage, shopping preferences, attitudes and lifestyles, health-related behavior, corporate social responsibility, and perceptions of leadership. The geographic focus of the study was the Dallas/Ft. Worth MSA (metropolitan statistical area)

Cost: $4,500. Click here for more detailed information.

Health Watch 2009

A scientific sample of 1200 consumers (300 Whites, 300 Hispanics, 300 African-Americans, 300 Asians) are interviewed by telephone. The geographic focus was the Dallas/Ft. Worth/Arlington MSA. The study collects information on awareness and usage of medical facilities, Medicare and Medicaid participation, insurance coverage, barriers to healthcare utilization, sources of healthcare information, and attitudes towards health-related issues.

Cost: $8,500. Click here for more details about the 2009 study.

Dallas/Ft. Worth Multicultural Trendline Study 2008

A scientific sample of 300 white, 600 Hispanic, 300 African American, and 300 Asian adults were interviewed by telephone beginning June 1, 2008. The interviews were conducted in five languages: English, Spanish, Chinese, Korean and Vietnamese. The study included a broad range of key information about multicultural consumers, including demographics, socioeconomics, media usage, language behavior, shopping preferences, and selected attitudes/lifestyles. The geographic focus was the Dallas/Ft. Worth CSA (Consolidated Metropolitan Statistical Area), a nine-county area which includes Dallas, Denton, Collin, Ellis, Kaufman, Rockwall, Tarrant, Johnson, and Parker counties.

Cost: $7,500. Click here for more detailed information on the Dallas/Ft. Worth Multicultural Trendline Study 2010.